Content media

121 Media acquires Check Out DFW and will add a content marketing solution to its portfolio of digital services

Press release | 121 Media, LLC

121 Media, LLC, which owns and operates the digital media assets and nine weekly publications of Star Local Media serving the northern suburbs of Dallas, today announced the acquisition of Check Out DFW and, a first in his genre produces real estate and local recommendations that help locals thrive in the communities they call home., founded in November 2021 by media industry veterans David Arkin and Jed Williams, helps longtime residents and newcomers to the Dallas-Fort Worth metroplex discover all the unique things their cities have to offer. offer through a variety of community resources.

This is the second acquisition for 121 Media, LLC founded by media industry veteran Rick Rogers and his wife, Elizabeth Rogers. 121 Media, LLC is a family owned and operated local media company based in Frisco, Texas. 121 Media acquired Star Local Media in January 2022. Star Local Media is a digital and print hyperlocal news source, with its website,, which averages 275,000 unique users per month, and distributes 175 000 copies of its nine weekly newspapers. community news publications to homes every Sunday.

“The acquisition of will allow our company to provide a unique digital experience to our audience at Star Local Media, an experience focused on local recommendations and valuable information for those who currently live in the metroplex or who are planning to relocating to the DFW area,” said Rick Rogers, President and CEO of 121 Media, LLC. “But, more than that, will continue to partner with local businesses to tell their stories in a very engaging and effective with current and potential clients. While there is a synergy between the two 121 Media brands, the two will operate separately to benefit our audiences and business partners.

In this 150th episode of “E&P Reports,” Mike Blinder meets Rick Rogers one-on-one, who candidly explains why he chose to invest in local media and how he and his wife/partner Elizabeth are coping with the challenges of the publication of information. in today’s tough market.

“Providing content marketing solutions to our business partners will continue to be’s focus under our brand, and in the months ahead we will work to build on the incredible vision and foundation built by David Arkin and Jed Williams.”

Rodney Blaukat, Vice President of Sales and Marketing at Star Local Media, said, “The acquisition of will allow us to align the current digital solutions we provide – targeted digital signage, targeted email marketing and targeted social media messaging and more – with CheckOutDFW’s content marketing approach. This will enable our marketing partners to reach their current and potential customers with simple and effective local media buying.”

In this 125th episode of “E&P Reports”, industry veterans Jed Williams and David Arkin talk about their new project: Learn about DFW and why their business model is centered around marketing partnerships, advertising and a good deal of sponsored content .

“It has been the joy of a lifetime to create a product that so many people have enjoyed and found so useful,” said David Arkin, Co-Founder and Chief Content Officer of Check Out DFW. “Having the chance to help people navigate the real estate market and discover their communities, through our content, has been an absolute pleasure.”

“Since its inception, Check Out DFW has been built on our shared passion for helping fast-growing, rapidly changing communities thrive,” said Jed Williams, Co-Founder and Chief Revenue Officer. “We absolutely loved building a brand that so many across North Texas have come to know, love and trust, and we are especially grateful to the many partners who have been instrumental in our success.

Rogers added: “We would like to thank David and Jed for entrusting our team with the mission to pursue the vision of Check Out DFW, and we look forward to working alongside current and future business partners to tell the story of their brand to a highly engaged audience in the metroplex and beyond.