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13 Tips for Creating Compelling Video Content for Law Firms on LinkedIn | Good2bSocial media

Video has become a key part of a successful marketing mix; and in fact, has become very prominent on LinkedIn. Video content has been proven to capture users’ attention more and audiences are more likely to share a video than other types of content (20 times more). LinkedIn has become a reliable source of useful video content, and if you don’t participate, you’re leaving a lot of opportunities on the table. However, not all videos are created equal. You need to carefully consider your audience and goals when creating content. Luckily, LinkedIn offers plenty of features to help video content creators. Here are 13 of our top tips for driving engagement with LinkedIn video for law firms.

LinkedIn video for law firms

1. Focus on adding value

This really is a tip for all forms of content creation! Too many law firms are creating more videos that are basically about boss interviews. While these have their place, you have to think outside the box. What would really interest or help the audience of your video? Key takeaways from lectures, overviews of your office, or time-saving tips are all new ideas for documenting on video.

2. Use your phone to create timely videos

The ability to upload content directly from your phone is a powerful tool for marketers. It allows you to capitalize on current events and provide relevant updates. A series of short videos of an industry event, for example, can be filmed quickly and easily and is likely to be of interest to people planning to attend such an event.

3. Understand Mobile ViewLinkedIn video for law firms

It’s critical to understand that 57% of all engagement with LinkedIn content happens on mobile. Many LinkedIn members watch videos primarily on mobile rather than desktop. Your chances of engagement are much higher if you adapt to this fact. Pro tip: Capture video vertically, so people watching on mobile don’t have to turn their phone.

4. Choose horizontal or vertical turning

Either way is fine, but don’t change your mind and adapt halfway through. Be consistent in framing your shot or you risk irritating viewers.

5. Use a tripod

Investing in a simple tripod will ensure your camera or phone is stable while you shoot, which can really improve production quality. Videos shot with a tripod tend to look much more professional.

6. Pay attention to background noise

When you’re recording video, you need to be hyper aware of what’s going on in the background and how it impacts the sound. Too much background noise looks unprofessional and is just plain annoying. You can use headphones or an external microphone to reduce some of this noise. A high quality noise canceling microphone is often a worthwhile investment.

7. Invest in learning simple editing tools

There are plenty of intuitive editing software out there that can really enhance your end product. Tools like iMovie or Camtasia let you control the pace and length of your movie while being more creative with the content. There’s a small learning curve, but it’s worth picking up at least one tool to get familiar with.

8. Add subtitles

It is quite common for people to watch videos without sound. Maybe they are in a scenario where they can be on their phone, but no sound. Either way, subtitles are a valuable addition to any video. Whenever you can, try to add captions for at least the key parts of your video.

9. Be engaging

This trick seems obvious but can be quite tricky to do. People place a surprising value on humor and creativity in video content. Try to be funny and show some personality. Remember that many employees, especially senior executives, interact with LinkedIn outside of regular business hours and, in this context, are more likely to spend time on videos that are entertaining or simply intriguing. It’s good to show a bit of your human side sometimes.

If you want to see a deeper dive into how to create content that engages your audience on social media, check out this free eBook: Advanced Social Media Strategies for Law Firms.

10. Keep things short and sweet

Everyone watching your video is busy, just like you. Although LinkedIn allows videos up to 10 minutes long, the optimal length is much shorter. Many people don’t want to invest more than 3 minutes to watch a video. Also, most people check the duration of a video before pressing “play”. Keeping a video short will do a better job of getting people to commit to watching.

11. The first six seconds count the most

The total length of the video is important, but many experts agree that you really only have the first 6 seconds to grab attention. Make the most of those seconds and get straight to the point. Include a powerful hook that lets people know the value they can expect from the video, or captions that do the same. Traditional intro charts can actually reduce that time and aren’t the best use of those first few moments. Forget the formalities and dive in.

12. Create videos in chapters

LinkedIn provides the ability to edit the video into shorter chapters that can be shared in sequence. This can be very useful for sponsored content campaigns, especially when promoting several at the same time. Additionally, LinkedIn’s algorithms can optimize your campaign around the best performing content.

13. Leverage Textlaw firm video

Think of text and video as a partnership. Your updates should feature, promote, or tease the content of the video you produce. When you post videos, carefully review the copy you post alongside them. Also, remember that video isn’t always the best format for certain types of information. If you have detailed information to convey, just consider writing it down instead.


Don’t be afraid to experiment with video content on LinkedIn. There are several features that make video incredibly user-friendly and engaging, and people are choosing more and more video content every day.