Content plan

How to Create Your Instagram Content Plan

With its mobile-friendly and visually rich format, Instagram has quickly become one of the most popular social media platforms. Since 2012, the number of online adults using Instagram has increased by almost 400%, according to a Pew Research report. Around 71% of 18-24 year olds used this platform in 2018. Instagram’s user base is growing […]

Content analysis

Semantic Content Analysis Will Disrupt Marketing – For The Better

We know that great content is what makes a brand. We also know that analyzing our data to target audiences very precisely is crucial for an excellent return on investment. But we rarely combine the two and use the available data to really analyze what content is working – and why. Yet knowing exactly why […]