Content creation is no longer a taboo. Instead, it’s one of the most documented approaches to fame, especially when it comes to social media marketing. If you are looking to connect well with the target audience, the content strategy must be perfect. Adjusting the same to perfection also means posting content on social media at regular intervals.
This is where planning comes in, because anticipating a content strategy can easily help you achieve your intended business goals. In the following sections, we will talk about 7 effective techniques that can help you plan the desired content marketing strategy synonymous with social media channels.
Understanding awareness and conversions
It is important to analyze and even understand the steps taken by customers to finalize the product. No matter how long you’ve been as an entrepreneur, it’s always a good idea to think like a customer before serving one. The first steps should include customer segregation, based on age, gender and demographics. However, there is much more to conversions than meets the eye.
The company must provide an exceptional customer experience while satisfying specific user requirements. It’s easy to create blog posts and editorials that offer information, but it’s extremely difficult to sell something by offering content.
Usually there are three steps to focus on a specific product. Better called sales funnel, this approach is based on logic and also on the human approach. Covering the three stages of voluntary customer acquisition includes answering customer questions, via webinars, infographics, and other forms of content.
It takes time to understand loyal customers and then add visitors to the existing list. Create content that drives conversions, not just information.
Decide on the use of social media
It is important to understand why you are actually using social media channels. This is essential to writing the perfect content plan for the business. Goals are of utmost importance and in this article we have the three basic goals listed for readers:
It’s important to write a specific content marketing plan if growing a community is your primary goal. This requires long-term efforts, including creating groups, adding members, offering live videos, tracking overall engagement, and answering questions raised within the group. Although Facebook doesn’t offer a consistent tool for dealing with analytics, using a third-party resource can be helpful.
Increase brand awareness
Most businesses use social media to increase brand awareness and it can actually be platform specific in most cases. If your desired platform is Twitter, it’s a good idea to look at follower count, impressions, new followers, profile visits, and even mentions. Once the Twitter analytics have been consulted, content planning can then be initiated, depending on the requirements of the situation.
Many companies are turning to social media to increase overall levels of engagement. This in turn helps improve perceptions, build trust, and even make notable recommendations. Engagement is of paramount importance when businesses run Instagram and Facebook accounts. This is where an effective content marketing strategy comes in.
Choose the right platform
This point is more of an extension of the previously mentioned hacks. Every customer may not resonate with specific social media platforms and businesses should follow the same path, even if it comes with a grain of salt. Many users or customers prefer dynamism to anything else and text-based platforms or businesses might just minimize their levels of engagement.
The idea here is to focus on cross-platform reciprocity and even demographics.
It is the most popular social media platform that offers a wide range of opportunities for businesses based on demographics and age. Not just the reach, Facebook also offers a huge palette of new features to allow you to better interact with customers. Some of the most striking include a wide selection of emojis, post reactions, and live video functionality.
Facebook recently allowed the inclusion of the emoji keyboard and input options relating to other languages. Language-specific keyboards or emoticon keyboards can be downloaded from the app stores of some operating platforms and used as needed. More often than not, these virtual keyboards come in handy when writing some type of content plan for Facebook.
This social platform has a large portion of active users, and according to Statista, the age groups displayed are quite extensive. From the proper use of emojis to the inclusion of virtual keyboards when customizing tweets, Twitter offers an extensive foundation for crafting the near-perfect content plan.
Here’s a social platform that should top many charts long term. The concept of Instagram stories is something revolutionary and helps build great relationships with the loyal follower base. In addition to all this, Instagram stories can be further decorated with the help of a long list of emojis.
Although the demographics are not as balanced as on Facebook, Pinterest still boasts of better female engagement compared to its male counterparts.
The network leader in B2B marketing – LinkedIn boasts of enviable coverage and massive examples of effective content curation. It is a multilingual channel that spans over 200 countries and offers the best possible content platform for longer forms.
Second in the world for search engine traffic, YouTube boasts of a massive user base and urges companies to create a specific form of content plan to earn big on the same.
Still in its formative years, Snapchat already has a monthly user base of 301 million. This platform is generally aimed at millennials and relies on emojis to connect well with the public. Emojis or even emoticons are embedded in the algorithm of this platform, hinting at the growing popularity of a specific content marketing plan.
Searching for topics
Now that you have already decided which social media platform to focus on, planning the topic of your content becomes important. The focus should be on creating unique, relevant, and specific messages that describe the business and associated goals.
To find out customer inclinations, consider conducting some sort of survey on the preferred social platform. This type of survey allows companies to find what content would resonate with whom. The survey should be in the form of a questionnaire and can also be created using functional Google Forms.
On top of that, keep tracking competitors to understand what works and what doesn’t.
Content calendar planning
The next step is to write the highly anticipated content schedule. However, it is still important to delete the first blog post. Once concluded, you should research specific industry-centric topics to meet client requirements.
Blog posts should be refined for three types of keywords, namely navigational, transactional, and informational. This, in turn, actually covers the economic, informative, and even brand-centric aspects of the sale. Following this approach helps content marketers with the specifics of blogging – which can then be broken down into four segments – iincluding intro, body, conclusion and even call to action.
Once the blogging roadmap for a few weeks has been written, it is necessary to keep it and publish it on social networks. In addition to general content, it is also advisable to include videos, live videos, screencasts or even a photo montage. The likes of hybrid video and animated stuff can also be added.
One aspect of creating sustainable content is keeping customers engaged on social media. Two-way conversations are a great tool for the same, as the audience will then feel comfortable with the brand and the company. If statistics are to be believed, every successful sale requires at least eight touches to get started and social media can easily shorten this process.
Measure the process and adjust the course
It happens to be the last process that can also fix gaps in your content plan. At this point, you must have already followed the 6 ideas and it will be advisable to check each one in terms of performance and effectiveness.
While we’ve already talked about the role of emojis when it comes to engaging customers, it’s important to consider the conversion rates associated with each engagement. Find the number of sales via Google Analytics and modify the existing plan, if necessary.
This aspect actually involves social media popularity through some metrics like Twitter followers, LinkedIn connections, Instagram followers, website visitors, etc.
Finally, it is important to assess the levels of engagement associated with a business. Related metrics include social media clicks, mentions and retweets, social media shares, and even comments.
The content strategy for social media marketing is entirely different from the existing ones – written for blogs and web pages. It is therefore advisable to have a concrete plan to make the business prosper.