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AMC NETWORKS CONTENT ROOM TEAM

New social and digital public service ads about how STEM brings the world of the series to life – from costume and set design to directing – will debut June 8

NEW YORK, June 8, 2022 /PRNewswire/ — AMC Networks Content Room and the Ad Council, a nonprofit producer and leader of social impact campaigns for 80 years, today announced a series of new Public Service Ads (PSAs) which will highlight the power of girls in STEM (science, technology, engineering and mathematics) against the backdrop of the global hit series “The Walking Dead”. In the spots, behind-the-scenes talent from the popular franchise, including Director Aisha Tyler, Costume designer Vera Chow and Artistic director Jasmine Garnet, show how STEM is used to bring the post-apocalyptic world of “The Walking Dead” to life on screen. Created by AMC Networks Content Room, PSAs are part of the National Ad Council She can STEM campaign, which encourages girls, trans youth and non-binary youth across the country to get excited and interested in STEM.

The new creative consists of TV spots and custom videos created specifically for TikTok and Instagram. The spots also include Gitanjali Rao, a 16-year-old scientist, inventor, and activist, interviewing Tyler, Chow, and Garnet discussing how they and their teams are using STEM in the production of “The Walking Dead.” Using before and after visuals, each piece highlights unique and unexpected uses of STEM in the making of the series. In addition to being part of the Ad Council’s broader campaign, the spots will be available on “The Walking Dead” social media platforms, including Facebook, Instagram, Twitter and YouTube pages, and on linear channels and AMC Networks digital platforms.

Message of public interest: https://youtu.be/V20HO-tUO18
Social: https://youtu.be/LnDwmZrx6lI

Said Kim GranitoExecutive Vice President, Content Room, AMC Networks: “We’re thrilled to partner with the Ad Council to inspire young girls in STEM through the unexpected backdrop of ‘The Walking Dead.’ Over the past 11 years, this universe has been created by an array of incredibly talented women who use STEM every day in their roles. This campaign will expand perceptions of STEM beyond stereotypes of lab coats and beakers, and, hopefully inspire the next generation of talented women in STEM. Aisha Tyler, Vera Chow and Jasmine Garnet It was a dream to work with them and their shared enthusiasm for this mission is inspiring.”

“Careers in STEM are varied and can touch every aspect of our lives. We are proud to partner with AMC Networks Content Room on this latest work for the She can STEM country. With this, we hope to inspire young girls, non-binary youth and trans youth to recognize that their passion for STEM can impact countless industries, including the entertainment industry,” said michelle hillmanDirector of Campaign Development, Ad Council.

Women make up nearly half of the total college-educated workforce in the United States, but they make up just 27% of the STEM workforce, according to the US Census Bureau. Research shows that many girls lose interest in STEM as early as middle school, and this path continues through high school and college, ultimately leading to an underrepresentation of women in STEM careers. She can STEM aims to dismantle the intimidating perceived barrier of STEM fields by showing girls, non-binary youth and trans youth how fun, messy, diverse and accessible STEM can be, encouraging them to dive in no matter where they are in their STEM journey.

Since the launch of She can STEM in September 2018, the campaign was supported by a variety of corporate, non-profit and media partners. The current funder of the campaign is IF THEN, an initiative of Lyda Hill Philanthropies. Nonprofit partners include Black Girls Code, ChickTech, Girl Scouts of the UNITED STATESGirls Inc., Girls Who Code, National Center for Women & Information Technology, The New York Academy of Sciences and Society of Women Engineers.

To learn more about She can STEMjoin @SheCanSTEM community on Instagram or visit SheCanSTEM.com.

About AMC Networks Inc.

AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include focused streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its focused streaming portfolio, anime-focused streaming service HIDIVE, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the company’s in-house studio, production and distribution, is home to some of the biggest titles and brands known to global audiences, including The Walking Dead, the Anne Rice Catalog and the Agatha Christie Library. . The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.

About the Content Room

Content Room is AMC Networks’ award-winning branded entertainment studio that works with advertising partners to create brand stories and create tailored experiences across a growing range of digital, social and linear platforms. Content Room enables brands to take full advantage of the company’s premium programming, distinct intellectual property, strong talent roster and cinematic roots through an array of creative partnership opportunities, ranging from premium branded content and integrations, to franchise and game expansions.

Content Room is also home to the award-winning digital content studio that produces dozens of original series each year, which expands AMC Networks’ popular scripted programming for fans and advertising partners by leveraging massive built-in series and talent fandoms.

The advertising board

The Ad Council is where creativity and causes converge. The nonprofit organization brings together the most creative minds in advertising, media, technology and marketing to tackle many of the most important causes in the country. The Ad Council has created many of the most iconic campaigns in advertising history. Friends don’t let friends drive drunk. smoked bear. Love has no labels.

Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.orgfollow the Ad Council communities on Facebook and Twitterand display the creation on Youtube.

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SOURCE The Advertising Council