Content media

America’s media gurus gather to share their thoughts on post-pandemic content strategy

It was known that the idea-sharing sessions of media experts from the American media industry under the theme of sustainable content strategy in the post-pandemic era were held during the Asian Leadership Conference (ALC) in Seoul on July 14, organized by Blintn.

In session joined as speakers to share their insights on the industry moderated by Ron Geller, vice president of Dolby Laboratories. Clement Schwebig, chairman of Warner Bros. Discovery for India, SEA, Taiwan, Hong Kong and Korea, moderated a fireside chat during the session .

The five gurus discussed the key factors to consider in maintaining high business performance in the rapidly changing media industry in the post-pandemic era. The main keywords were: ‘Global Co-Production’, ‘Value Creation’, ‘Plan B’ and ‘Glocalization’.

Global co-production

The sessions mentioned how US-based media companies have always targeted the global market and are trying to cater to more local sensibility to win over local viewers. Thus, they are more likely to actively pursue a strategy of monetization through co-productions with foreign productions in accordance with the decrease in viewers’ psychological burden of foreign content.

Value creation

The power of content doesn’t just exist on screens. The expansion and diversification of content is approaching cross-cutting issues such as merchandising and offline events and creating new value for content. As such, new strategies need to be developed for content to expand to new horizons in the future.

‘Plan B’

The pandemic has even changed the way the media industry works. Now, producers must always be prepared for last-minute changes to filming locations or schedules, and they must be meticulous in their budgeting when the 20% cost increase is here to stay.

Glocalization

With the explosive growth of global streaming platforms in the aftermath of the pandemic, the industry feels the need to revamp the global content strategy. A careful rebalancing between localizing global content and producing local content that local audiences can easily relate to is also needed.

Blintn CEO Peter Choe shared his impressions of the sessions as “a meaningful opportunity for the media industry to come together and openly discuss various content strategies for a long time since the pandemic outbreak.”

He also added that the industry as a whole will need to look at a whole new business strategy targeting a more global region while expanding into the new cross-industry business opportunities in order to establish a stronger foothold in larger regions and maximize the potential of each. IP.

About Us: Blintn is Asia’s leading content-based online database for all media professionals to network and connect through content. At Blintn, media companies can showcase their content to the world, find direct content seller contacts, and email directly to build new relationships. Based in Korea, USA and China, and actively used in more than 50 countries, Blintn provides a revolutionary integrated content information search database to get the best content for their business, from research to IP addresses for the next production to connect with other media. companies for broadcast rights. Using its IP and content data platform, Blintn makes finding IP addresses and content intuitive with its filtered search and sophisticated curations. Blintn also connects content metadata with content rights holder information to streamline the content search process and provide greater opportunities to connect with global media companies. Blintn is committed to providing an integrated, casual, and global content commerce environment. For more information, please visit blintn.com.

Contact information:
Name: Leah Hong
Email: Send email
Organization: Content Holdings Inc.
Website: http://Blintn.com

Build ID: 89079132

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COMTEX_411128797/2773/2022-07-27T22:07:13