Content media

Anghami will broadcast TOD’s sports and entertainment content

Anghami, a leading streaming platform in the Mena region, and TOD, a leading digital platform, have announced a strategic partnership that will see a curated selection of sports and entertainment programming from TOD available on Anghami.

Unveiled earlier this month, TOD, a subscription-based over-the-top (OTT) platform, offers more than 10,000 hours of premium entertainment and sports content, including blockbusters, Arabic shows , Turkish, International and Children’s, plus a range of great new TOD Originals.

TOD also exclusively hosts all content from beIN Sports, the region’s premier sports broadcaster. This strategic move, which aims to further diversify Anghami’s wide selection of content and enrich its user experience, will give fans the opportunity to enjoy exclusive beIN Sports audio content on Anghami.

This will include summaries of major football league matches as well as daily live updates and interviews with top footballers. Anghami subscribers will also receive a one-month package for TOD Entertainment where they will have access to all of the platform’s world-class content.

“Our goal is simple; to provide users around the world with the best content. Through our partnership with TOD, we are introducing world-class sports to our vast collection of music and podcasts to enrich the overall experience and attract new audiences. But this is only the beginning of our collaboration. Anghami and TOD share many synergies that we want to capitalize on in the coming months, especially in the run-up to the FIFA World Cup Qatar 2022,” said Choucri Khairallah, Vice President of Business Development at Anghami. .

“We will continue to explore strategic partnerships and opportunities to engage our audience in music, entertainment and sports,” he added.

The announcement comes just weeks after Anghami, the first Arab tech company to go public in the United States, unveiled a brand new brand identity to support its next phase of growth. Earlier this month, Anghami also signed a multi-year deal with global Arab megastar Amr Diab to be the sole platform to stream his own label back catalog and future releases.

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