Branded content is certainly nothing new to the media industry, but it’s still a great way for publishers to set themselves apart from digital agencies. It’s a great way for local advertisers to partner with our established brands to create an expert content marketing strategy. The Branded Content team at OMNE, Graham Media Group’s digital advertising agency, will support all pre-sale and post-sale sponsored content advertising efforts.
Initially, the Chief Branded Content Editor will be responsible for revamping current branded content offerings and creating a scale plan. This includes vetting potential vendors, workflows, and pricing/packaging structures. They will continue to analyze and validate the team and products to ensure maximum performance for our advertisers while supporting the voice of Graham Media.
While growing the team, the Branded Content Management Editor will also support all existing branded content campaigns. This includes working with clients on content direction, producing briefs to send to freelance writers or the team, editing all articles before going live, and traffic promotional material.
Manage all branded content campaigns for all Graham Media properties
Develop a large-scale team structure
Continuously evaluate product offerings and performance to adjust pricing/packaging as needed
Create and manage a pool of freelance writers
Provide regular reports and request reports from the Director of Ad Operations
5+ years of experience managing and supporting branded content campaigns preferred
Strong knowledge of broadcasting/media editorial ethical guidelines
Excellent understanding of branded content and its place in the selling product suite
Preferred Independent Write Connections
Benefits and Compensation
We offer a competitive salary, based on experience; full services.
Team: Branded Content | Reports to: Director of Advertising Operations
Location: Remote (preferably in one of GMG’s markets)
To apply, please send CV to: [email protected]
Graham Media Group is an equal opportunity employer. In addition to complying with federal law requirements, GMG will comply with applicable state and local laws prohibiting discrimination in employment. Any offer of employment is conditional on passing a pre-employment drug screen, background check, employment/education verification and reference check.