Leading PR agency C8 Consulting launches Content-as-a-Service offering using its expert creators to help disruptive tech brands tell compelling, believable stories that convert prospects into customers
London, United Kingdom, October 24, 2022: C8 Consulting, the disruptive-tech PR agency, today announced the launch of its new Content Studio service. C8 Content Studio will help clients gain turbocharged brand exposure by developing, creating and delivering engaging, high-value content that cuts through the noise in today’s crowded environment.
The C8 Content Studio takes the pressure off internal PR and marketing teams, delivering rapid turnover of ready-to-distribute assets, ranging from standalone thought leadership articles to comprehensive multi-point lead generation campaigns.
C8 has compiled a roster of the most experienced and respected journalists and editors in the global tech industry to provide deep expertise that ensures content sparks discussion and drives high-quality engagement among key target audiences for brands. .
Paula Elliott, Managing Director, C8 Consulting, comments, “Internal teams urgently need a wide variety and volume of authentic, inspirational content to enrich the customer journey and rapidly improve conversion rates. The Content Studio is designed to meet this need, providing a simple path to quality content creation as a much-needed extension of in-house resources.
“Our strong media contacts and well-established, long-term relationships with experienced content creators have allowed us to build a roster of highly skilled experts who can immediately add value to client campaigns and build brand recognition. brand. They are accustomed to quickly absorbing extremely complex messages and converting them into powerful, credible and customer-focused conversations. Their superior seniority in each trade ensures that they are comfortable collaborating with senior executives and subject matter experts to gain the valuable insights and context needed to create compelling stories.
The C8 Content Studio offers a full range of content design and creation services. Specialties include:
- Fully managed end-to-end research-based campaigns from ideation to execution and asset delivery
- E-books exploring market issues, customer pain points, industry challenges and offering solutions
- White papers to drive intelligent high-level consultation and influence key stakeholders
- Thought leadership articles and corporate blogs to demonstrate engagement with industry trends and build an authentic, expert voice for key spokespersons
- Case studies to provide proof points and increase customer awareness of product or service capabilities
- Infographics for high visual impact and to facilitate engagement with time-poor audiences
- Social posts and graphics to boost conversation
- Robust award submissions to ensure today’s most innovative companies get the recognition they deserve.
The Content Studio includes a full design service to ensure assets have meaningful visual impact. It is very flexible, allowing customers to choose support for individual assets up to entire campaigns that meet the requirements of any marketing team.
Paula continues, “Digital marketing channels have come of age during the pandemic as brands shifted their strategy towards virtual interactions. The result of what has ultimately become a bit of digital overload is that customers are becoming more sophisticated and selective in how they interact with online content. It should be impactful, intelligent and add value to the lives of today’s target audience. Moreover, in an age where everything is fake, it must be authentic, authoritative and trustworthy beyond measure. The C8 Content Studio team has the unique experience needed to engage these key audiences and simultaneously relieve increased pressure on internal staff.
Celine Gajnik, Global Marketing Director, ThreatQuotient uses C8 Content Studio to create targeted search campaigns. She highlights the success of a recent project: “Our state of cybersecurity automation research is one of the most successful marketing campaigns in ThreatQuotient history. C8 took the project from concept to execution and created a suite of assets that struck a chord with our audience. »
The C8 Content Studio team has years of expertise across a wide range of technology and industry sectors, from government to green tech and critical national infrastructure to the English Channel. Technology strengths include cybersecurity, networking, applications, APIs, IoT, cloud, and SaaS solutions.
For more information on C8 Content Studio, please visit: C8 Content Studio.
+44 (0) 7894 339645
About C8 Consulting
C8 Consulting is a disruptive-tech PR agency that focuses on the technology, environment and education sectors. C8 Consulting accompanies fast-growing companies that need a communication medium capable of keeping pace. C8 understands the hyperscale growth environment and has experience developing high-impact communications campaigns that cut through the noise.
For more information visit www.c8consulting.co.uk