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Coffee Board of India launches on Amazon.in

Bangalore, September 12, 2022: Amazon.in announced its partnership with Coffee Board of India and the launch of some premium coffee brands in the A.in market. Coffee Board of India is an organization for the coffee industry in the country and is managed by the Ministry of Commerce and Industry. Through this association, a range of premium coffees will be available on Amazon.in, sourced from India’s coffee growing regions, including Karnataka offering 100% Arabica, Arabica & Robusta Blend, Chikmagalur and Coorg Arabica. The coffee culture in India is growing and customers can expect great deals on Amazon.in to buy their favorite drink online. With this association, vendors and small businesses will benefit from increased customer demand, discovery of their products, and increased sales ahead of the festivities.

“We are delighted to partner with Coffee Board of India to provide our customers with access to a range of premium coffees on Amazon.in. This is in line with our effort to bring Indian coffee flavors to great deals. of value with the convenience of safe and fast delivery to our customers.Indian brands are finding value in partnering with us and selling on A.in and this offer is an arm to boost “voice for local” Ahead of the festive season, charities like these will support Amazon.in by offering a wider selection of regional products to customers, who represent India’s rich socio-cultural fabric,” said Nishant Raman, Director – IN Consumables, Amazon India.

“Now we are expanding our reach by launching four premium coffees such as Coorg Arabica (GI) coffee, Chikmagalur Arabica (GI) coffee, 100% Arabica coffee, a blend of Arabica and Robusta under the brand “ India Coffee” and affordable coffees such as 100% Arabica & A blend of Arabica and Robusta under the brand name ‘Coffees of India’. Coffee Board’s collaboration with Amazon is expected to boost domestic coffee consumption. Our coffees are sourced from the finest coffee estates to suit the taste of millions of coffee connoisseurs across the country,” says Dr KG Jagadeesha, IAS, CEO and Secretary, Coffee Board of India.

India’s coffee exports increased by 90% in April-June 2022 compared to the same period in FY 2013-14. As the seventh largest coffee producer in the world, India exports 70% of its coffee abroad. Recognized as a region known for the origin of high-quality coffee, India has carved out a niche for itself with seven registered Geographical Indication (GI) coffees that are offered worldwide. As the challenges of international price volatility prevail, the Coffee Board of India is boosting national appeal for pure coffee in India.