Content analysis

Content analytics app BuzzSumo adds YouTube Insights

Content analytics app BuzzSumo has announced a new addition to its data sources, expanding its already impressive toolset.

In addition to its social media sharing and performance data and web traffic insights, this week BuzzSumo announced that it is also adding YouTube content and performance data to its resources.

The first key function this new addition will provide is content discovery – according to BuzzSumo:

“Simply type in a keyword or phrase and hit enter to get started. YouTube Analyzer will return top content for this keyword you can sort by views, upvotes, downvotes, engagement and more to find the videos that excite, engage or even enrage the viewer.”

Buzz Sumo YouTube

You can also analyze content trends around any topic, to gauge its popularity on YouTube, or understand key elements, like video length, and how it relates to distribution.

Another key feature is the ability to search YouTube influencers on any topic, which helps find potential creators to collaborate with on campaigns.

BuzzSumo YouTube Influencers

BuzzSumo has established itself as one of the leading content analysis tools on the market, and this new insight will add to its capability, making it an even more powerful resource.

BuzzSumo costs around US$79 per month for the basic plan, but a free trial is available, and it’s worth checking out if you’re looking for a robust content and insights analysis option.

You can read more about BuzzSumo’s new YouTube analytics here.