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Content Consumption in India is Changing Rapidly – Short Video Apps Play Big Role | Tech News

New Delhi: Shortly after India’s infamous ban on several Chinese apps, the country’s social media landscape heralded a favorable moment for market players, existing and new, to capture the scene.

Needless to say, short or long videos are gradually becoming an important part of every brand’s content marketing strategy.

“The evolution of social media is increasingly shortening human attention spans, so harnessing the power of short-form content wisely through videos is paramount to staying ahead of your competition and helping to engage your audience in today’s era.

Over 50 million Indians use short video apps to browse short videos. After being launched globally just a few years ago, these short video sharing apps have grown in popularity exponentially. And that push allows brands to get a share of the app’s viral success.

Suffice it to say that in the modern tech-based age, the video marketing trend isn’t going anywhere anytime soon. It has been reported that videos are shared twice as fast as any other form of content, and based on a short video that barely manages to grab the viewer’s attention, a significant percentage of people are convinced buy or use a product or service.

Over fifty percent of businesses are already using the video format as a marketing tool and a short video app is a good way to expand your video content and therefore your brand reach. It provides a fairly accessible way to incorporate video into your existing marketing strategy if you’re not already using video.

The social media revolution and the evolution of short video content since 2020

Short video apps have proven to be a revolutionary change for businesses and influencers. Today, short video apps are among the most used and loved daily apps. And the reason is simple: it offers people a new choice, sufficient stimulation and blends well with today’s fast pace of life.

This is why most online advertisers put short video apps at the heart of their marketing strategy as a cost-effective way to engage with and communicate with customers.

Businesses and influencers are both tapping into this huge opportunity with more features (filters, stickers, etc.) and campaigns to keep users engaged and keep the excitement generated.

The short video app space is full of highly creative content, and today 7.2 out of 10 smartphone users have at least one short video app.

Consumer attention spans are getting shorter and shorter in the age of convenience. They prefer fast conduits and yet ones that provide sufficiently interesting data. With fun and innovative content, short videos even with just 15 seconds or less can deliver the brand message to a target audience remarkably.

These short video apps are encouraged by Generation Z and Millennials. These users are allowed to dance, jump, lip sync and even create comedy skits with short video apps.

With the rapid advent of digital technology, streaming platforms and short videos in recent years, content creation has increased tenfold. The ongoing digital revolution and constant content creation has opened up a whole new revenue gateway for creators and influencers. Leading by example is Chingari, the Indian short video app, powered by $GARI which is actively leading Indian creators on the path of content monetization and creating waves in the social media ecosystem by integrating Web3 with the ‘application.

Content creation as a career option has only emerged in recent times and today creators are present in large numbers on various platforms and have managed to reach millions of subscribers, likes and shares on their content in hopes of gaining exposure as a content creator.

However, not all have succeeded in monetizing their unique content. Even after making numerous reels or producing short videos for other platforms, upcoming creators i.e. less than a million subscribers almost never fall under the sensor of any mark for promotional activities, and most short video apps also have no monetary value to offer to these future, talented creators for their efforts.

Today, many creators and users want to choose content creation as their stable career path, and Chingari short videos app powered by $GARI helps them achieve exactly that goal.

To exemplify this, Santoshi, a Telugu creator on the Chingari app, regularly creates entertaining videos and earns $GARI tokens on the app, while collecting votes for herself to achieve the goal of becoming Chingari Super star. More than 10,000 creators are actively making videos on the app and are in the game for the title of ultimate winner of Chingari Superstars contest presented by KuCoin and winning $GARI tokens worth Rs 1 Crore. Participants of the Chingari Superstars competition also have a chance to win $GARI tokens worth Rs 2 crores. “This amount for a creator, especially in Tier 2, 3 and 4 cities, would help them get better equipment to make better quality videos, prepare and reach audiences across India,” informs Mr. Sumit Ghosh, co-founder and CEO. of the Chingari app.

He added, “Chingari powered by $GARI is leading the Web3 revolution in the social media space. It provides a platform for up-and-coming creators and users to create entertaining videos and earn $GARI tokens, thereby boosting the economy of content creators in India. People with a certain skill set and skills are looking to monetize their content and Chingari gives them a platform to showcase their talent, create videos and earn money from them.

Currently, content creators have become trend setters and Chingari powered by $GARI is helping this digital tribe in every way possible. The Web3 ecosystem is destined to cause an uprising in content creation and monetization. Pervasive digitalization has further triggered whole new sensitivities in the Indian rural population. They are genuinely interested in sharing their vast treasures of knowledge and skills with everyone, engaging with audiences across India and Chingari gives them the chance to do so in their local language.

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