Content media

Customer Perspectives on Content Delivery Optimization

New York, May 12, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Customer Perspectives on Optimizing Content Delivery” –

With consumers having more choices than ever when it comes to video services, OTT platforms are now combining and consolidating services to provide greater depth and breadth to their catalog of live, VOD and sports-related content. OTT platforms want to add more personalized options for users with their content and ads for better personalization, but aren’t sure or unsure which experience appeals to the viewer the most. Respondents to the survey are drawn from the video experience managers. to streaming, publishing and OTT services, across both SVOD and AVOD platforms, for live and on-demand content. It also included those responsible for monetizing content on these platforms, where an advertising model is used as part of the business model.
Author: Dan Rayburn
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