Stephanie Prange
March 21, 2022
According to data from Interpret, Disney+ subscribers are more receptive to advertising content than the general population, which puts the company in a good position as it plans to introduce a discounted, ad-supported subscription tier. for its digital streaming video service.
Interpret’s VideoWatch data shows that 55% of Disney+ viewers already consume content on ad-supported services, compared to 44% of the general population.
“When Disney first entered the subscription OTT space, it redefined the criteria for a successful new streaming service,” Brett Sappington, vice president of Interpret, said in a statement. “Before its entry, companies were delighted to exceed 1 or 2 million subscribers. When Disney was able to quickly capture millions of customers, they set the bar high for others to reach. The same could also happen in the ad-supported streaming space. With its large number of current subscribers, a well-known content brand, and existing relationships with advertisers through its television business, Disney+ is well positioned to succeed on an ad-supported level.
Similar Items
-
Ad-supported DistroTV adds content Bloomberg News
Ad-supported free streaming television (FAST) platform DistroTV announced on April 14 the addition of Bloomberg TV and Bloomberg Quicktake to its platform of more than 150 channels to viewers in the United States, Canada and in the UK “Bloomberg Media is known…
-
Hulu will offer ad-supported content downloads
On May 2, Hulu announced that it was making certain content available for download, allowing subscribers to watch content offline. Netflix and Amazon Prime Video have been offering offline viewing since 2016. Hulu’s offline viewing will be ad-supported, which…
-
Data: 60% of households with a smart TV stream ad-supported content
Consumer interest in ad-supported free VOD (AVOD) and live television (FAST) content continues to proliferate. New data from The Diffusion Group suggests that 60% of homes with smart TVs are streaming ad-supported content across a myriad of platforms, spearheaded by YouTube. AVOD and FAST services…
-
Endomol Shine launches ad-supported content on Vizio TVs
Endemol Shine Group has launched ad-supported catalog programming on Vizio smart TVs. The Dutch production and distribution company is responsible for the American reality and scripted shows “Big Brother”, “Deal or No Deal”, “The Money Drop”, “Fear Factor”, “The Voice”,…
