Experience Commerce, a Cheíl Group company, has announced the launch of its global content production arm – EC Studios.
This new content branch extends Experience Commerce’s offerings by providing high-quality production and post-production at scale and amplifying the reach of some of the world’s most influential brands by creating new-age content for them. . EC Studios will enable brands to achieve their current and future communication goals through creative storytelling, cutting-edge production and new-age content.
EC studios aims to be a platform, medium and agency independent powerhouse for brands, content creators and advertisers. Service offerings under EC Studios will include end-to-end production; from ideation to scripting, from planning to production, to high-quality post-production, and in the next phase, focus on being ready with new era content for Web 3.0 ( metaverse).
This new branch will also provide live commerce services to D2C brands, which will include setting up an exclusive/non-exclusive studio, equipping the workforce and operating the same, end-to-end. bout, and will help brands create their own universe of content to reach their consumers directly.
Commenting on the launch of EC Studios, Experience Commerce CEO Umesh Bopche said, “Content is king, and we’ve heard it over the years. But the way we create and present content changes and evolves every second. It is of the utmost importance for brands to focus their attention on creating innovative content that is aligned with brand goals and also resonates with audiences. With EC Studios, we plan, propose, consult and produce different areas of creation beyond the simple notion of “doing” for our clients. Our goal is to create clear and beautiful content with minimal limitations that we encounter with the fastest turnaround times, thinking about current and future brand communication goals. The talented team at EC Studios have a collective experience of producing over 500 campaigns that are content with nothing less than ensuring the best creative outcome, and we take that as a guarantee of creating high quality content for brands.
Sanjeev Jasani, COO, Cheil India, added, “The launch of EC Studios is an important milestone for Experience Commerce. This represents the strategic repositioning of the agency, which we believe is necessary these days. Over the past 8 months, we’ve seen huge demand from EC customers for engaging content. We have now reached a scale where we believe we should turn EC Studios into an independent company to focus on our customers’ demands. This will give us more power to improve quality, speed and economies of scale for our customers. Under Umesh’s leadership, we are confident that EC Studios will create top quality, innovative and compelling content for brands, agencies and the media industry at large. I wish Umesh good luck.