Content media

FCC invites feedback on content diversity report petition

The FCC Media Office is seeking comments on a request for a content provider diversity report.

Fuse Media led a coalition of minority-owned media groups that called for the new report, which would include requiring such data from any company that relies on an FCC license, or any subsidiary of that company. This would include a number of streaming services as well as traditional content producers and platforms – Disney, Comcast, Paramount, among them.

The FCC, whose Chairman Jessica Rosenworcel has emphasized promoting equity and diversity in communications, released the Fuse rulemaking petition for comment Tuesday, May 24.

The quick turnaround — the petition was filed less than three weeks ago — suggests the issue could gain traction, especially with Democrats on the panel.

Among the issues the FCC is seeking comment on are 1) how the FCC should define “minority”, 2) how it should measure diversity (i.e. collect the information.

The FCC is giving commentators until July 22 to weigh in, with response comments due August 22.

Last November, Rosenworcel promised Congress that the FCC would take a fresh look at the video programming market, particularly as it relates to independent programmers. ■