Securing exclusive shows is essential for local subscription streaming and ad-supported services, as market shards and international production companies – such as Disney and Paramount – pick up content for their own services. Foxtel chief executive Patrick Delany said in September that he expects Warner Media’s streaming service, HBO Max, to launch locally, which could mean Foxtel loses some of its biggest dramas. popular when its current content contract expires in December 2023.
Laing reported that Foxtel could still make content deals even as NBCUniversal and WarnerMedia launch services locally. “We can’t dictate what our partners want to do around the world,” Laing said. “It’s not like the good old days where if you’re not with us, you’re against us. It’s actually what can we do together? Because it’s a tough market. It’s fierce competition. So finding allies… is the best way to get the best result.
The loss of content from Sky Studios and Peacock is a blow to Stan’s content slate and has forced the company to look to other means of controlling the content supply. Nine bosses, Mike Sneesby, and other key executives traveled to Los Angeles in October to meet with studios about ordering individual shows and the possibility of a partial sale of the business.
This is the second major deal for Foxtel, owner of Binge and Kayo Sports. Foxtel and Seven announced in September that they had reached a $4.5 billion deal, which will begin in 2025. It was the largest sports broadcasting deal in Australian history, making fear that other codes expect large sums of money in future agreements. Laing said media companies need to be smart about their investments.
“I don’t think the competition will decrease, I think it will continue to be difficult. You just need to have strong partnerships and know where you invest in what you invest in – between exclusive and non-exclusive and between local productions and international acquisitions. When you do it right, you get the rewards through customer acquisition and engagement. »