Content media

Global Web Content, Search Portals and Social Media Market Report 2022


Major companies in the web content, search portals and social media market include Google, Facebook, Tencent, Baidu and Netflix. The global market for web content, search portals and social media is expected to grow from $541.

New York, March 08, 2022 (GLOBE NEWSWIRE) — announces the release of the “Web Content, Search Portals And Social Media Global Market Report 2022” – utm_source=GNW
$13 billion in 2021 to $674.78 billion in 2022 at a compound annual growth rate (CAGR) of 24.7%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $1,682.77 billion in 2026 with a CAGR of 25.7%.

The market for web content, search portals, SEO services and social media includes revenue generated from advertising sales, subscriptions and consulting services by entities (organizations, sole proprietorships or partnerships) that publish and /or broadcast content on the Internet. exclusively, or operate websites that use a search engine to generate and maintain large databases of Internet addresses and content in an easily searchable format (and known as web search portals), or operate websites that allow customers to interact, create and share content and information or provide business consulting services to optimize their websites.

The main types of web content, search portals and social media are social media, internet search portals, digital publishing, content distribution and search engine optimization services. Social media refers to computer technology that will facilitate the sharing of ideas, thoughts, and information through virtual networks and communities.

The different types of deployments include on-premises, in the cloud, and involve various organizational departments such as large enterprises, small and medium enterprises (SMBs).

Asia-Pacific was the largest region in the web content, search portals and social media market in 2021. Middle East is expected to be the fastest growing region during the forecast period.

Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Growing penetration of mobiles, tablets and other electronic devices and growing data consumption will drive web content, search portals, SEO services and social media market. An increase in sales of Internet-accessible electronic devices such as smartphones and tablets leads to an increase in the consumption of digital content.

For example, the total number of smartphones in the world reached 6 billion in 2020, i.e. eight out of 10 people owned a smartphone in 2020, which ultimately drove the revenue from web content, search, SEO services and social media companies. This growing use of smartphones is expected to increase the use of the internet, thereby driving the web content, search portals, SEO services and social media market.

The coronavirus disease (COVID-19) outbreak acted as a significant constraint on some web content, search portals and social media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments around the world whole.COVID 19 is an infectious disease with flu-like symptoms including fever, cough and difficulty breathing.

The virus was first identified in 2019 in Wuhan, Hubei Province in the People’s Republic of China, and has spread around the world, including Western Europe, North America and Asia. taken by national governments to contain transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of “lockdown”.

The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have not been affected or have benefited as they transmit their content remotely through digital channels .

The market for web content, search portals and social media is expected to recover from the shock throughout the forecast period as it is a “black swan event” and not linked to persistent or fundamental weaknesses in the market or the global economy.

Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and revenue. PWAs are applications in a web browser, displayed as a website.

PWAs allow developers to develop a single app that can work across all platforms and devices, resulting in significant savings in time and effort for app development. a unified customer experience.

For example, Flutter, supported and developed by Google, is the latest framework used to develop mobile apps for operating systems like iOS and Android. PWAs developed by the Washington Post, an American news publishing company, have led to a five-fold increase in user engagement.

The countries covered in the web content, research portals and social media market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, the Czech Republic, Denmark, Egypt, Finland, France, Germany and Hong Kong. , India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Venezuela and Vietnam.

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