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HBO content boss Casey Bloys signs new five-year contract


Casey Bloys, chief content officer for HBO and HBO Max, has signed a new five-year deal with Warner Bros. Brands. Discovery (WBD).

Retaining Bloys, who has been with HBO since 2004, for the foreseeable future will provide some stability and continuity for the network and its streaming service at an uncertain time that has seen WBD drop many high-profile executives in restructuring following its recent merger.

US reports suggest Bloys’ existing pact was due to expire in late 2023/early 2024, but has been replaced by a deal that begins today and runs for the next five years. During his tenure, HBO launched many global hits such as black comedy-dramas Succession and barry and teen drama Euphoria.

Last week, WBD announced new contracts for two more senior executives – chief financial officer Gunnar Wiedenfels, through July 2026, and chief revenue and strategy officer Bruce Campbell, through July 2025.

HBO Max has revealed big changes to its strategy in recent weeks, with the streamer halting the development of local original productions in the Nordics, Central Europe, the Netherlands and Turkey.

The move is part of a global strategic review following the merger of WarnerMedia and Discovery, and subsequent moves to combine HBO Max and Discovery+ into a single service.

WBD confirmed to TBI that its global rollout of HBO Max has come to an end as a result, and shared exclusively that previously announced launches in Iceland, Turkey, Greece and the Baltics have been scrapped.

The media giant is looking to achieve $3 billion in savings over the next two years, with other recent moves including shutting down short-lived streamer CNN+, scrapping roles and content at TNT and TBS, DC Entertainment’s overhaul plans and the aforementioned executive. exits.