Content media

How Pluto TV plays a central role in Paramount’s content strategy

The free, ad-supported service picks up and complements its sister platforms, including CBS, Showtime and Paramount+

Pluto TV, an ad-based video-on-demand (AVOD) service that is part of the Paramount ecosystem, borrows content from sister platforms such as CBS and Showtime, but it plays an important role in the overall strategy of Paramount content.

AVOD’s catalog is based on licensed content from various sources, in particular CBS productions. Combined, shows originating from CBS and Showtime are responsible for more than a quarter of Pluto TV’s total catalog demand, according to data from Parrot Analytics, which takes into account consumer research, streaming, downloads and downloads. social media, among others. commitment.

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