Whether you’re sending out midweek announcements, sharing a testimonial, or showcasing a new series on social media, video can be a powerful communication tool.
Videos are increasingly driving social media engagement and content consumption. If leaders and pastors want to reach people where they are, they need to think about how to manage resources wisely and efficiently to produce impactful videos.
North Carolina Baptist churches may vary in the resources they have for creating and editing videos. Whether you’re recording on a smartphone or have a full studio, there are three key elements to producing something that makes an impact: great sound, great video, and content worth watching. share.
Consider your church’s talent, time, and financial resources allocated to video production. Depending on what’s available, here are the steps you can take to make the best use of what you have.
If you have a limited or no budget for video production, maximize free and inexpensive tools.
- Filming with a smartphone. Most people in your church have a video camera in their pocket.
- Capture quality audio by keeping the subject within 3-4 feet of the phone. Ask the subject to speak loudly without shouting.
- Film in a quiet place.
- Capture quality video using available light to illuminate your subject. Avoid bright lights behind the subject. Ask them to stand or sit in front of windows, lamps and other light sources.
- Use the “law of thirds” to frame your subject based on what naturally attracts viewers.
- Film horizontally, unless you are filming specifically for vertical social media content (Instagram Stories, Facebook Stories, or Instagram Reels).
- Edit with free software like iMovie.
If you have a budget for video production, use available equipment and additional necessities.
- Capture quality sound with hidden lapel mics and a boom mic.
- Always shoot in a quiet place.
- Capture quality video with digital cameras and tripods. DSLR cameras are relatively affordable and offer good aesthetics.
- Film the b-roll, which is additional footage that enhances a story. B-roll consists of close and wide shots that do not include subjects talking to each other or to the camera.
- Use soft light for interviews. Keep the light in front of the subjects, not behind them.
- Edit with Adobe products such as Premiere. Non-profit organizations are eligible for discounts.
Whatever tools you have, video stories should be focused and succinct. Know your audience: Cut videos to 15-90 seconds for social media, but show longer videos during services and meetings.
By identifying and making the most of what you already have, volunteers or staff can create videos that members will want and can easily share. These stories encourage people to celebrate what God is doing among NC Baptists, to pray for needs, and to donate or participate in missions.