Content media

I Am Athlete signs content deal with SiriusXM

Launch of the new night show “I Am Athlete Tonight” April 27 on SiriusXM’s Mad Dog Sports Radio

Development agreement between SiriusXM and I Am Athlete to create new podcast and radio content

SXM Media has exclusive ad sales rights for I Am Athlete audio podcasts

NEW YORK, April 25, 2022 /PRNewswire/ — SiriusXM and I Am Athlete, the athlete-led media network founded by former NFL All-Pro wide receiver Brandon Marshallannounced today that they have joined forces under an expanded new content deal that includes a nightly live radio show and other groundbreaking projects.

The new deal will expand the already popular I Am Athlete platform by bringing innovative new programming to more fans who want an authentic “locker room” perspective on sports and pop culture directly from those who have played the game.

I Am Athlete and SiriusXM will produce a new nightly show that will air nationwide on SiriusXM’s Mad Dog Sports Radio (channel 82 on SiriusXM Radios and the SXM app). Debut Wednesday April 27, I’m an athlete tonight will be broadcast live every weekday from 7-9 p.m. ET/4-6pm PT.

Former NFL defensive end Lightweight Douzable will lead a rotating cast of co-hosts that will feature marshalformer NFL players The Sean McCoy, Brandon Flowers and Adam “Pacman” Jonesformer NBA player Anthony Walkerformer WNBA player Chantel Tremitiere and journalist Omar Kelly as they engage in the kind of thoughtful, unfiltered discussions that I am an athlete podcast is known for. I’m an athlete tonight episodes will also be available as podcasts after they air on SiriusXM.

SiriusXM and I Am Athlete have also entered into a development agreement and will combine the strength of brands and platforms to bring additional compelling talent to the air and develop new and unique content in the future.

As part of the agreement, SXM Media, the advertising sales group of SiriusXM Holdings, is now the exclusive worldwide advertising representative for the popular I am an athlete audio podcast – hosted by Brandon Marshall and Chad “Ochocinco” Johnson – and other audio podcasts developed with I Am Athlete. SXM Media also sells through the I Am Athlete video podcast. SXM Media is the gateway for marketers to the #1 podcast advertising network in the United States to reach weekly podcast listeners, according to Edison Research.

the I am an athlete podcast is available on all major podcast platforms.

“We are thrilled to team up with SiriusXM. SiriusXM is an amazing company that shares our passion for storytelling innovation and provides a platform for the athlete,” said Marshall. “I Am Athlete is the premier destination for athletes to tell their own stories, write their own scripts, highlight successes and hold each other accountable. The sports media landscape has changed dramatically. Our partnership brings our unique content and our approach to storytelling to fans, every day.”

“I Am Athlete has established itself as a leading and popular podcast because it’s the kind of authentic, straight-forward athlete talk that fans love and want more of. We’re excited to team up and build on it”, mentioned Steve Cohen, SVP, Sports programming and podcasts, SiriusXM. “Brandon and his team will produce exclusive new content that will enhance our Mad Dog Sports Radio channel. And together, we look forward to developing new talent and content for I Am Athlete and SiriusXM that will appeal to listeners around the world.”

About I Am An Athlete

I Am Athlete is a cultural phenomenon.

IAA was launched at the height of the pandemic in April 2020. What started out as a little weekly chat between Brandon MarshallChad “Ochocinco” Johnson and a host of other local NFL stars, has since exploded to over 780K Youtube subscribers and generated over 90 million organic views worldwide.

The IAA invites listeners to join raw, unscripted locker room conversations with some of the biggest stars in sports, news and pop culture, including Antonio Brown, Jacques-Paul, Cam Newton, lil wayne, Fat Joe and more – often revealing a side of athletes and entertainers never seen or heard of before. The IAA has given athletes a new platform to express their views and control their own narrative.

In addition to I am an athlete, Brandon Marshall is also the founder of House of Athlete. HOA is a fully integrated fitness ecosystem designed for the athlete – in all of us. HOA offers its members a guided and personalized fitness experience in state-of-the-art facilities, with expert trainers and a tight-knit tribe of like-minded peers. Just like an athlete on a team. House of Athlete also offers personalized elite training in and out of season for competitive athletes who want to dominate at the highest level. Notable members include the NBA phenom Ja Morantthe star of the 49er Deebo Samuels and PFF 2021 Rookie of the Year Justin Jefferson. To learn more, visit houseofathlete.com

About SiriusXM

SiriusXM Holdings Inc. SIRI is the leading audio entertainment company in North America, and the premier programmer and platform for digital subscription and ad-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience among paid and free tiers in North America, and stream music, sports, talk, news, comedy, entertainment, and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the United States. SiriusXM subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The company’s advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization and ad technology capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment business, SiriusXM offers connected vehicle services to automakers. To learn more about SiriusXM, visit: www.siriusxm.com.

Source: SiriusXM

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