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ICAN’s international researchers discuss alternative narratives, cultural content, media research, and more.

NOIDA: The penultimate day of the ICAN 5 international conference began with a focus on culture as intangible heritage, necessary for our present and our future, during the workshop titled Capturing Culture Online – From Podcasts to Vodcasts. Dr. Vikrant Kishore, scholar, author, filmmaker and fellow, Deakin University Melbourne, Australia, was the resource person for this program.

Opening the session, Dr. Ambrish Saxena, Professor and Dean, DME Media School and Organizer, ICAN 5, said: “The more people get to know the culture, the more they appreciate it and the more its appreciation leads to its longevity in the world. social language. ”

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Dr. Kishore continued his workshop on the same note and discussed new methods of cultural renewal and promotion. He said, “Podcasts allowed dying cultures to revive with a new avatar and reach a younger demographic that was losing touch and appreciation for their heritage.” He added that vodcasts are now advancing this cause with a more immersive audio-visual experience through YouTube and other digital media.

Moving forward, he highlighted the role of data analytics in helping cultural podcasters and vodcasters create content with relevant information and include a variety of narratives. He strongly suggested merging these podcasts and vodcasts with mainstream media to increase reach among the masses.

During his interaction with the students, Dr. Kishore talked about ways to engage more audiences through multiple platforms and improve audience engagement. He recommended that students promote their “podcasts and vodcasts through communities of practice and then expand those groups by pooling everyone’s audiences.”

Some students asked the resource person to guide them through the process of creating digital cultural content. To this, Dr. Kishore responded with a roadmap based on extensive grassroots research.

Dr. Susmita Bala, Professor and Director of DME Media School and Associate Head of ICAN 5, summarized the workshop and said, “Our culture is what keeps us rooted and we must use all means of modern era to preserve and promote it. ”

ICAN's international researchers discuss alternative narratives, cultural content, media research, and more.Technical Session VIII

Day six of ICAN 5 was also marked by intense discussions on “films, tech-enabled creativity, LGBTQ and sexism in the media”. This fully physical mode session was chaired by Dr. Ruhi Lal Thakur, Associate Professor and Head of Amity School of Communication, Amity University, Uttar Pradesh Noida.

During the session, Dr. Ambrish Saxena said that ICAN is a platform for sharing knowledge on various topics. “No conference in the world has such a wide range of topics for deliberation,” he added.

The session included presentations on topics such as Mapping Sexism in Indian Advertising – A Qualitative Study, Understanding the Implications of Robot Models and Transformation of the Fashion Industry and AI Aesthetics, and Rise of OTT Platforms, among others.

Dr. Ruhi made valuable suggestions to the researchers and appreciated their efforts. “ICAN is a conference for everyone because it incorporates themes of global concern,” she added.

Mr. Pramod Kumar Pandey, Assistant Professor, School of Media, DME won the best presenter award for his paper titled “Assessing community perceptions regarding the role of faith-based NGOs in societal transformation”, co-authored by Dr. Bandana Pandey, Professor, Department of Media and Mass Communication Studies, Gautam Buddha University.

Concluding the session, Dr. Susmita Bala said, “Technology-supported creativity produces exclusive content. It is good to see researchers presenting papers on a variety of topics.

ICAN's international researchers discuss alternative narratives, cultural content, media research, and more.Technical Session IX

Researchers shed light on the “implications of OTT content, binge-watching and censorship issues” in a virtual session chaired by Dr Florence Handique, Head of Electronic Media and Anchoring, Royal School of Communications & Media, Assam Royal Global University, Guwahati, Assam.

On a lighter note, Dr. Ambrish Saxena shared his personal experiences with OTT content and admitted to binge-watching programs which can sometimes become too immersive.

This was followed by presentations by the participants on a variety of sub-themes such as the psycho-social implications of Netflix and Prime content, Indian web series and their effects on youth, Return to Cinema: A Case Study on movie release on OTT and theaters, among others.

Dr. Handique praised the efforts of all the presenters and made suggestions to further improve their studies. She said, “OTT platforms are relatively new media and there is a huge field of research in this area.”

The prize for the best article presenter of this session was awarded to Yassine Ben Abou, researcher, media studies, Ibn Tofail University, Morocco for his article entitled “Binge-watching and academic success: a study of university students of the Liberal Arts, USA.

Dr. Susmita Bala summarily remarked, “OTT platforms have given rise to new audience trends and it is important to keep an eye on these trends for all stakeholders.”

Roundtable IV

ICAN – known for its insightful sessions, convened a global panel to discuss “Journalism and Media Literacy in the United States: Perspectives from International Graduate Students” earlier on the eve of July 5. This panel discussion was moderated by Dr Jatin Srivastava, Director, Institute for International Journalism, EW Scripps School of Journalism, Ohio University, USA.

Ms. Debipreeta Rahut, PhD student, Bowling Green State University; Ms. Michelle Michael, Ph.D. student, Ohio University and Ms. Pooja Ichplani, Ph.D. student, Florida State University joined the session as panelists.

“Research temperaments often differ from country to country. We hope to provide a broader perspective to our audience today with this panel,” said Dr. Ambrish Saxena during the introduction to the session.

Dr. Srivastava kicked off the discussion by asking questions about the experiences of the three researchers and their views on choosing research as a major field in the United States. In response, Ms. Debipreeta said that in India there is a structural hierarchy that controls the creativity of student researchers. “I left my PhD in India and joined a PhD program in the United States. The search is narrow and focused here,” she added.

Ms Pooja said: ‘In India a lottery committee selects students as teachers, but in the United States it is the student who decides which teacher they want to work with.’ Ms Michelle said: ‘Since I graduated in the US and started working as a research associate. It was during this time that I developed an interest in the doctoral program.

The panel also discussed in detail the scholarship, admission procedure, language emphasis, and other challenges and opportunities in the United States as a student.

Responding to a question from Dr. Sumedha Dhasmana, Assistant Professor, DME Media School on scholarship procedure and funding. Ms. Michelle responded that university websites in the United States are active and provide timely information. “The majority of universities give scholarships but it’s not uniform,” she said.

Ms. Pooja informed that for the funding of her PhD, she relied entirely on the University. She said: “As an international student, you can even work here anywhere during the summer holidays and you can work regularly with certain restrictions.”

Dr. Srivastava summarized the discussion with the broader discussion points and expressed hope for improvements in media research for the shared benefit of all stakeholders.

In conclusion, Dr Susmita Bala said: “There is a stark contrast in terms of facilities for researchers; however, dedicated researchers make sure to produce quality work regardless of these factors.

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ICAN’s international researchers discuss alternative narratives, cultural content, media research, and more.

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Opening the session, Dr. Ambrish Saxena, Professor and Dean, DME Media School and Organizer, ICAN 5, said: “The more people get to know the culture, the more they appreciate it and the more its appreciation leads to its longevity in the world. social language. ”

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POLITICAL TIMES

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