Content media

Instagram says ranking change will favor original content

Facebook’s parent company, Meta, owns Instagram.

Sarah Tew/CNET

Instagram says it wants to make sure creators get credit for the original photos and videos they share on the platform.

Currently, Instagram ranks the content it thinks you’re more likely to interact with, based on a variety of factors such as content you’ve liked in the past, how popular a post is, and whether you’ve interacted with a post before. particular user. On Wednesday, Instagram, owned by Facebook parent company Meta, said it plans to improve original posts by changing the way it categorizes content.

“If you create something from scratch, you should get more credit than if you share something you found from someone else,” Instagram manager Adam Mosseri said in a statement. . video. “We will try to give more value to original content, especially in relation to reposted content.”

Mosseri also described other changes Instagram has made. It extends to everyone in the United States ability to “tag” products, and it has released “enhanced tags” so other users can see specific photo or video contributions. For example, enhanced tags can identify the photographer or fashion stylist who worked on creating an image.

The changes are another example of how social networks are trying to appease creators so they don’t migrate to competing platforms. Creators on various social media platforms, including black or underrepresented creators, expressed concern that they were not being recognized for their work. Last year, black creators boycotted the creation of new dances for short-form video app TikTok because they felt they weren’t getting credit for choreography performed by popular white creators.

Using other people’s content has also been an issue with the spread of misinformation. When Russia invaded Ukraine, some people were posting old photos and videos that misled others who thought the content was new.

With social media users posting content from other platforms, trying to identify the creator of a photo or video can be difficult. TikTok videos are also often shared on Instagram.

In a tweet, Mosseri said Instagram can’t know for sure who the original creator was, especially if users falsely claim they created an artwork. The company, he said, builds classifiers to predict how likely content is to be original and looks at factors like who’s in a video and whether it’s been posted on the service before.

“It would be difficult,” he said. tweeted. “If the account is an aggregator, we will be more likely to detect that it is not original. If it is someone claiming to be that original creator, which is less likely but could happen, it will be difficult for us to know.”