Content media

Kennected’s Stephen Twomey shares how content marketing helps Kennected grow

Founded in 2018, Kennected has become one of the most trusted lead generation solutions with its amazing LinkedIn Cloud Kennect automation tool and other products like Kennected Calendar and Kennected Video in a short time. In two years, Kennected has been able to help 8000 companies and many entrepreneurs around the world. worldwide to upgrade their marketing strategies with the power of lead generation and has become one of the leading SaaS companies.

The main objective of SaaS Connected Company was supposed to help businesses improve their lead generation and deliver great content marketing strategies, but it turned out to be a content marketing juggernaut that delivers valuable insights. One of Kennected’s co-founders Stephen Twomey identifies that since most businesses and their operations have moved online, good content can be one of the most effective ways to attract people and generate more leads.

Content marketing is a very effective strategy for attracting leads, improving traffic, boosting engagement, providing valuable content, and generating more leads. Kennected identifies these content marketing opportunities and uses them to market itself.

Now, let’s look at the effect of content marketing and how Kennected has used it for growth.


Keyword research

Digital market expert Stephen and his team have identified that no matter the size of your business, you need to have a good content marketing strategy to build your space online. Kennected has identified keyword research as the first important step towards creating effective content. This is an effective way to understand search volume as well as identify the best keywords. After identifying the most searched keywords, they come up with relevant topics that interest the targeted audience and drive more traffic to their website and social media.

Once they finish the article around the topics, Kennected takes a step forward and shoots a video to promote the written content. When keywords are added to content, they will become more visible to the public and come first on web searches. When the targeted audience searches for the keywords in Google, these contents will come first.

But also remember that keyword stuffing won’t get you anywhere. You need to add it in the most natural way possible. You have to remember that today’s customers are more knowledgeable and they won’t hesitate to block you if you spam them with the unnecessary addition of keywords. Adding unnecessary keywords will only reduce credibility.


Create appropriate subtopics

Stephen and his team further suggest using the right subtitle when writing content. There are different ways to optimize content and using H2 and H3 tags to create subtopics that support the article is one way. For example, the H2 task that supports and suits the main title will help you rank higher in the search result.


Research and understand your competitors

One of the biggest drawbacks of content marketing is that there is a lot of content and competition. As there is no shortage of content online, each will strive to appeal to their target audience. So, to outsmart these competitors, it is advisable to study your competitors and observe what they are doing. Understand the length of their posts, how often they use keywords, and more. This research can help you improve and effectively create your content marketing strategies.


Optimize articles

Stephen and other experts from Kennected teams suggest that optimizing the article with title tags, H1, H2 tags, URL, etc. is an effective method. By highlighting the title with the Title tag, your audience will clearly understand the topic or issue you are going to address in the article. When an individual searches for a topic, they first look at the title and based on the title, they decide whether to read or watch your content.

When writing the title, make sure it is crisp and clear and should clearly explain what the content is about. You should follow the same guidelines when optimizing H1 and H2 tags. If you are creating video content, you can optimize the title, video descriptions, tags, and captions.


Efficiently reuse content

Don’t think that once you publish the content, its value is over. You can effectively reuse and reuse content to generate more value. Kennected understood this well and used some of them; long articles in engaging videos, which can be used on various social media platforms. Stephen says you can also turn the article into an infographic and turn the videos into podcasts. Mixing already written articles with new content or posting the same article on different platforms will also work and yield maximum results for your efforts.

Content marketing is one of the most effective ways to engage your audience. Stephen Twomey and other Kennected experts understood the power of content and used it in their marketing plan to promote them online.