Content media

Leverage user-generated content for business growth

With the creation of user-generated content, we’ve seen it mature like a marketing pot of gold. With the continued rise of social media and influencers, there has been a ton of buzz about user-generated content in the world of advertising and marketing. As brands look for new ways to expand their reach in a growing digital space, UGC is becoming a more viable and profitable marketing strategy than ever.

For many companies that turned to the UGC model out of sheer need during the pandemic — when photo shoots and video productions were out of the question — the results have been stunning.

You’ll see amplified engagement, traffic, and conversions by showing your audience that your products have a vocal and satisfied user base. Several brands are already leveraging it to drive sales and boost engagement on social media. Yet UGC remains an untapped opportunity for many small business owners.

Marketers these days focus on designing content marketing campaigns that grab the attention of old and new customers. However, more of it is devoted to earning the trust of new customers. Unfortunately, many business people often forget that returning customers are also valuable.

One of the main reasons for the success of these platform operators is that they are customer-centric. They rely on advanced computing systems, machine learning, and artificial intelligence to better capture, understand, and use data to serve their users.

These attributes help us understand why and how these platforms or tech giants operate. And perhaps provide answers on how companies should adapt their digitization strategies.

User-generated content is any type of content that is created and uploaded by contributors. Contributors, in this case, would be subscribers, product users, and anyone outside of your company promoting the brand rather than the brand itself. It is not created by the brand but by really someone other than the brand. It can therefore be driven by your biggest fans or your customers; these can be social media posts, photos or mentions. It also acts as word of mouth for brands. So, instead of the brand always talking about its products and services, the end users appreciate it. As a result, 90% of people are more likely to trust a recommendation from another person than branded content. UGC gives your brand the social authenticity that 60% of consumers need from content marketing.

Businesses can leverage platforms like Triller and create unique handles for user-generated content like videos, testimonials, images, and more. spectators.

User-generated content is important to a business because it gives an accurate view of your business. Because you, as a business, can say good things about yourself all day long, whereas if your customers say it, your potential audience will believe consumers believe recommendations from strangers. It is therefore useful to accurately represent what you can offer and provide as a business. Businesses are successfully doing this through a dedicated hashtag to get more user-generated content.

By using user-generated content, brands can cut costs by using it for marketing outreach after getting permission from users to use it. As a result, companies can tap into users’ potential and be more profitable.

Brands can also incorporate user-generated content into case studies, websites, etc., which can serve as feedback and reviews for the business. Despite being organic, the reach of UGC sharing and re-sharing can go quite far for brands and consumers. Especially since the content is unpaid or unsponsored, the audience relates more and more.

UGC generates commitment and also strengthens community development. Receiving brand recognition or mention can delight the user. Users are more likely to engage and buy from a brand if they share their social posts in their marketing. It allows users to gain more followers, likes and virality. Moreover, all these shares not only create a bridge between the brand and the customer, but they also expose the audience to new people and new content, thus creating the potential for viral posts, hence more word of mouth. positive for the company.

When a business creates a dynamic appeal for user-generated content, it should be personal, offer an incentive to collect, make it image-worthy, and remember to make it easily shareable. Even though user-generated content is not new, we are talking about it now because with the continuous upgrading of social media tools, the ways for the consumer to post about your brands are increasing. With that, so does the chance of a mega litter. So make it personal, offer an incentive, and make a photo worthy. The rest that your customers will make.



The opinions expressed above are those of the author.


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