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LinkedIn decides to take a look at visual content with new tools

LinkedIn has introduced new tools for people who want to share photos and videos on its platform.

This might seem like a strange announcement from a company dedicated to helping people share a semi-public version of their resume, build professional relationships, and find jobs. But it turns out LinkedIn users have started sharing more photos and videos on the platform.

The company says it’s seen a 20% year-over-year increase in “people adding visual content to their LinkedIn posts.” So now it’s rolling out new features” to make it same Easier to create visual content that helps you stand out and inspire your professional community.” (Underline theirs.)

The first of these features: clickable links in photos and videos. These links are displayed as buttons that LinkedIn users can resize and reposition to fit their “visual content” composition, giving viewers one-click access to a “website, upcoming event , a recent newsletter or other resources”.

LinkedIn has also created a variety of templates that people can use to “easily create visually appealing content” by adorning their posts with their choice of “dozens of customizable backgrounds and fonts.” (Which is similar to the custom backgrounds that Facebook allows users to use with posts on that platform.)

Both of these features are supposed to roll out “over the next few weeks.”

LinkedIn is also testing another feature, “carousels,” which it describes as “a new content format that lets you mix images and videos to help your community learn in a digestible way.” The company says it will “experiment with carousels to see how members engage with them over the next few months.”