Content media

Media Distillery and NLZIET partner to improve content discovery

Dutch streaming service NLZeit and video understanding experts Media Distillery have announced a partnership to improve customer experience through topical content discovery.

NLZIET is the Dutch OTT streaming service owned and operated by the three main broadcasting groups in the country (NPO, RTL and Talpa. It offers live, catch-up (replay) and on-demand TV content. It has adopted the latest Media Distillery Topic Distillery solution to give viewers faster access to relevant content.

One of the challenges that NLZIET faces is that, especially for unscripted live programs like news, talk shows, current affairs and sports programs, there is a lack of descriptions of the actual topics. inside a program. Due to the nature of these shows, the program description provided in a TV guide is usually limited to generic information.

An example could be news: EPG descriptions usually state that a news program contains information on the latest national and international stories and the weather, instead of more specific topics such as, for example, the war in Ukraine, the Eurovision Song Contest, or the Champions League final.

Topic Distillery is able to detect these topics and add them to the metadata.

“With Topic Distillery, users no longer need to watch an entire program to find the content they want, and consuming content is much easier. This solution could truly transform the viewing experience of unscripted live TV. By making more content easily discoverable, Topic Distillery extends the life of content,” said Sander Kouwenhoven, CTO of NLZIET.

Between them and NLZEIT sought to improve and expand the range of research recommendations.

“We’ve only just begun to understand the myriad ways AI can provide consumers with more personalized and user-friendly experiences, and we’re excited to discover more,” said Roland Sars, CEO of Media Distillery.

The partners are currently testing several additional new features. New forms of chapterization are being developed as well as improved search functionality using topics detected by Media Distillery.

This would allow viewers to quickly navigate the playbar to specific topics without needing to search and watch items in a shorter clip-based format.