Content media

National Geographic elevates executive in DEI content push

Karen Greenfield

National Geographic Content has promoted Karen Greenfield to the newly created position of SVP of Content, Diversity and Inclusion.

Greenfield, who previously served as Nat Geo’s Senior Vice President of Business Operations and Chairman of the Diversity and Inclusion Council, will now take on the additional responsibilities of developing and executing “programs and initiatives to produce diverse content and inclusive and contribute to a culture of belonging across all Nat Geo Content teams.

The company said it will also work with executives at The Walt Disney Company to ensure Nat Geo talent and programming are integrated into DEI (diversity, equity and inclusion) initiatives across the company. company. Greenfield will report directly to National Geographic Content President Courteney Monroe and will continue to be based at the company’s headquarters in Washington DC.

In addition to the Greenfield promotion, the company announced that the Nat Geo Media scholarship program, which supports students attending historically black colleges or universities, will continue for a second year. Greenfield leads the initiative, which last year awarded four students a $10,000 scholarship, as well as a two-week program at Nat Geo headquarters and mentorship with a team member.

“For 134 years, National Geographic has used the power of storytelling to change the world. A critical part of that is making sure everyone’s voice is included,” Monroe said.

“Karen is an exceptional leader with a proven track record of leading diversity and inclusion initiatives and working with the world’s leading content creators. I am thrilled that Karen is leveraging her extraordinary talents and passion to guide us in our mission to inspire and elevate diversity and inclusion in all aspects of our work and storytelling, pushing the boundaries. of what is possible.

Greenfield commented, “I couldn’t be more proud to not only work for National Geographic, an iconic brand whose mission is to ensure all voices are included in the storytelling, but also to work alongside Courteney and of its senior team, who believe in this value. The green light for the second year of the Nat Geo Media Fellowship demonstrates their commitment.