Content media

New classification tool approved for online content ratings

The Albanian government has approved the use of the Spherex classification tool as a new mechanism for safeguarding and regulating content in Australia under the Classification (Publications, Films and Computer Games) Act 1995.

The tool will be used to classify movies, series and episodes online to make them available to Australian and international viewers, helping to reduce costs and increase the speed of content classification for the Australian market.

This means Australians will now be able to access a range of new programming earlier than they otherwise could, including locally produced films and series.

Spherex is a US-based media company that manages the global distribution and classification of content on behalf of industry clients. The Australian government – including the Australian Classification Board – has been working with Spherex to develop the tool since 2020.

This includes refining the tool settings to ensure that when a classification is applied, it meets the highest community standards and the requirements of the Classification Act.

However, the Australian Classification Board is able to revoke a ruling on the tool and replace it with a new ruling if it feels the classification category or consumer advice should be different. This two-tiered approach will ensure content is classified appropriately and Australian consumers are protected.

The Spherex tool is used to rate content provided to over 100 countries and its approval in Australia complements two other rating tools available here:

  • the IARC Global Ratings Tool to rate online and mobile computer games; and
  • the Netflix Rating Tool for content available on the Netflix Australia video on demand service.
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