Michael Miller and Cathy O’Connor. Image: Jane Dempster, Australian.
oOh!media has announced an exclusive multi-year content partnership with News Corp Australia to deliver content on its national digital outdoor advertising network (OOH_.
News Corp mastheads including news.com.au, The Australian, the Herald Sun and the Daily Telegraph will produce bespoke, localized and contextually relevant news and general interest articles, as well as articles on lifestyle, sports and business, as well as exclusively created video content designed to grow consumers. engagement with oOh! screens.
Commercial details of the deal were not disclosed.
Starting in October, each publication’s editorial content will for the first time be deployed in rotation with advertising across oOh!’s street, street furniture and retail networks, as well as existing café environments, fly, office, study and location, on a seven-day-a-week news cycle with an estimated reach of 15.5 million people each month.
oh! CEO Cathy O’Connor said, “As the OOH market leader, we are constantly looking for ways to innovate and reframe perceptions of OOH.
“Technological advancements in digital OOH and continued investment in expanding our digital network provide exciting new opportunities to achieve this. The partnership with News Corp will deliver contextually relevant and personalized news content that will keep Australians informed. in real time while on the move, on a scale never seen before.
“This is the first step in expanding our content program and in the coming months we will be rolling out a number of industry-first initiatives, further expanding the value exchange oOh! a with audiences and advertisers and builds on the company’s goal of making public spaces better and brands compelling.
Michael Miller, Executive Chairman of News Corp Australasia: “Integrating trusted and breaking journalism from our leading mastheads with oOh!media’s outdoor screens will further deepen audiences’ relationship with Australia’s most consumed media brands. .
“The teams at news.com.au, The Australian and our state mastheads such as The Daily Telegraph and Herald Sun are eager to provide another point of contact for their multimedia journalism.”
News Corp will appoint a dedicated editor to oversee the curation, optimization and release of content distributed through the oOh! digital network.
Editorial selection will be based on real-time audience engagement data and supported by a growing team of journalists, producers and motion graphics specialists from the Digital Media Hub, within the new Tech Networks Partnerships team. of the society.
Neil Ackland, Head of Content, Marketing and Creative: “News Corp shares our passion for innovation with OOH content.
“For the first time, we will be able to expand our news offering across the entire oOh! network, using all the digital capabilities and unrivaled nationwide scale we have. We see this as a major step forward. in the development of OOH content in Australia.”
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