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Paramount Global Deploys Avid Managed Cloud to Transform Content Production | Infrastructure | News

Seeking to optimize collaboration editing, storage and scaling for its creations, Paramount Global, a world leader in media and entertainment, offers Avid’s managed cloud solutions for video content production to production teams. production all over the world.
Driven by studios, networks and streaming services, Paramount’s consumer brand portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster. The company has one of the largest and most extensive libraries of television and film titles in the industry and, in addition to offering streaming services and digital video products, the company provides production capabilities, distribution and advertising solutions.

The companies new cloud subscription services agreement is designed to support Paramount’s Cloud-First mindset, transforming production operations with rapidly scalable centralized resources that relieve creative teams of the burden of managing production. ‘infrastructure.

Paramount began its cloud journey with Avid by creating an open environment for collaboration between Avid users and third-party editing tools, followed by establishing remote editing workflows for business continuity at start of the Covid-19 pandemic. The new agreement enables Paramount’s production teams in Europe, Asia-Pacific and the United States to create television shows and other content on the Avid MediaCentral open production platform, Avid video editing software Media Composer and Adobe Premiere and Avid NEXIS media storage, all managed by Avid in the cloud.

Avid’s managed platform is delivered on the Microsoft Azure cloud platform, supporting video editing tools, content management platforms and shared storage that are now available to teams of hundreds contributors, editors and producers around the world who collaborate daily on shows, promotions and events such as the MTV Europe Music Awards.

“The cloud brings a new paradigm to our industry for reshaping operations, innovating creative workflows, and driving a cloud production ecosystem that can accelerate content availability,” said Phil Wiser, executive vice president and director. of Technology, Paramount Global.

“Avid’s managed cloud gives us the agility, speed, and capabilities to collaborate from anywhere by bringing together our end-user tools, production platforms, and workflow management in one scalable cloud subscription. We’ve become much more nimble and efficient in meeting the elastic needs of geographically distributed teams delivering Paramount content. »