Content media

Sefiani Expands Creative Content Hub with Appointment of Chief Content Officer

Independent PR and strategic communications agency Sefiani Communications Group has appointed Taylor Campbell as Chief Content Officer as part of the expansion of the agency’s Creative and Content Hub.

Campbell joins Sefiani from Finchco, where she was seconded to Westpac Banking Group’s marketing team as a PR and content specialist, responsible for managing proprietary and paid content strategies, marketing and content creation. content, end-to-end digital experiences and paid media partnerships.

Prior to Westpac, Campbell worked at Charles Sturt University for four years as a content marketing manager, leading content marketing for student recruitment and communications.

His new tenure will see Campbell working with Sefiani’s wide range of clients and industry sectors, providing strategic advice and end-to-end strategy for content, digital, social and paid partnerships.


Sefiani’s Chief Strategy and Creative Officer, Nicole Thurston, said, “In a market where talent is scarce, having Taylor’s specialist skills and industry experience on the Sefiani team is truly exciting. Taylor’s appointment follows increased demand for Sefiani’s creative and content services, where we use data and storytelling to create brands and leadership profiles that are culturally meaningful and advocate for positive change for a future. better.

Commenting on her new role, Campbell said: “I have always admired Sefiani and her role in enabling clients to be agents of change, and I am delighted to bring my specialist skills to the team. My formative roles in public relations have developed an innate curiosity and creativity that I apply to content marketing and digital strategies. I’m driven by data-driven decision-making and creating content that connects – and this role will allow me to do just that for leading Australian and global organisations.

Campbell’s appointment is supported by the expansion of a number of internal roles within Sefiani, with account managers Shannon O’Mara and Luke Ireland bringing their technical skills in creative strategy and production to the Creative and Content Hub.

The content hub is being expanded after a year of strong growth and customer wins at Sefiani, including Henkel, moomoo and Gardening Responsibility. The agency also won PR Agency of the Year – Midsize at the Mumbrella CommsConn Awards last month.