BERLIN, March 9, 2022 /PRNewswire/ — ShowHeroes Group, one of the world’s leading independent providers of digital video solutions for advertisers and publishers, continues to grow in the connected TV environment.
Following the launch of SemanticHero for CTV, the innovative semantic targeting solution for video advertising on connected TV, ShowHeroes is taking it a step further with its new “Native CTV” add-on solution, which generates unique and secure advertising environments for customers through à des – video content creation.
For the Native CTV product, ShowHeroes Studios, the content production arm of ShowHeroes Group, creates the perfect prelude to the commercial with bespoke, professionally produced 15-second content. This video takes into account the topic of the campaign and the message of the brand.
Sarah LewisGlobal Director CTV says, “A relevant content environment means users
are more likely to watch the ad in its entirety. Native CTV offers a unique product in the connected TV market. With SemanticHero, we can find advertiser-friendly content, but with Native CTV, we create on-demand content that’s seamlessly integrated for a perfect match to the advertising message.”
Hanne LundmarkGlobal Editorial Director of ShowHeroes Studios, adds, “By providing high-quality, short-form content, we generate an atmosphere of awareness and create greater brand engagement and recall. ShowHeroes Studios specializes in video content production and solutions The premium Native CTV video content is developed in-house to bring all our expertise to the TV landscape.”
Connected TV is emerging as a key driver for the future of video advertising. According to the latest IAB Europe report Attitudes towards digital video advertising survey, more than 50% of advertisers and nearly 100% of agencies cite addressable or connected TV as important growth areas for digital video over the next 12 months. With this in mind, ShowHeroes Group has been proactive in creating and adapting its cookieless solutions for Connected TV with SemanticHero for CTV and now Native CTV.
According to the latest research from Integral Ad Science, 93% of users had watched streaming content via connected TV in 2021. “This is just the beginning of the long road ahead for CTV’s overall growth,” Sarah LewisCTV’s Global Commentary Director.
“In 2022, we expect CTV’s penetration into Europe will reach 65% in the Big5 (France, Germany, Italy, Spainand the UK“.
Over the past few months, ShowHeroes’ global CTV team has continued to grow with the latest additions of Sabela Ruy-Díaz as Global Commercial Product Manager CTV and Héctor Rodríguez as the new Head of Global Supply CTV, to continue to develop new products and bring ShowHeroes’ CTV Solutions to more publishers in all markets. Native CTV will be launched in the UK and Germany to March 9 and the rest of the countries will have this new CTV product in their portfolios during the second quarter of the year.
About ShowHeroes Group
ShowHeroes Group is one of the world’s leading independent providers of video solutions for digital publishers and advertisers. The company was founded by Ilhan Zengin, Mario Tiedemannand Denis Kirschner in 2016 with headquarters in Berlin and employs more than 350 people worldwide in 28 strategic hubs across Europethe Nordic countries, LATAM and the United States.
Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest growing technology companies in the world. Germany and received the “Technology Fast 50” award in 2021. More information on showheroes-group.com.