Content media

Snapchat brings new original content, in-depth AR shopping tools

Parent Snapchat Snap, Inc. (NASDAQ: SNAP) announced at the New fronts 2022 Tuesday several initiatives that are underway within the company.

The event, organized by the Interactive Advertising Bureau, serves as a digital content marketplace that gives media buyers their first taste of digital content from the high and the mighty in the media and entertainment industry.

New original content: Snap announced at the event a slate of new and returning original content that includes “Aring Simone Biles,” featuring the Olympian, Canadian original “RECLAIM (ED),” a docuseries titled “Run For Office” and “LA’RON IN A MILLION.”

Snap also said for the first time that the NFL and NBA will collaborate with it on Spotlight Challenges. Snapchat Spotlight is a Tik Tok-like service which allows users to create short videos. The company has extended its content agreements with NFL, NBA and WNBA.

Related Link: Instagram Reels Vs. TikTok Vs. YouTube Short Vs. Snapchat Spotlight: How Social Video Apps Stack Up

Instant Details AR Tools: Snap shared more details about its immersive augmented reality tools, which it discussed at its Snap Partner Summit in late April.

The company noted that its AR shopping tools not only tell advertisers’ brand story, but also invite audiences to experience it. Including AR lenses alongside video ads can result in engaging and memorable campaigns that drive powerful results, he added.

Snap delved into its in-app virtual try-on experience called “Dress Up”, its 3D Asset Manager enhancements, and its camera kit for AR purchases, among others. More than 250 million users have used AR Shopping Lenses more than five billion times since 2021, the company said.

Snap also announced a partnership with Cameo for business, called the “Snap Cameo Advertising Program” that will give advertisers access to a pool of talent to create engaging, high-performing ads.

In premarket trading, Snap shares edged up 0.04% to $28.95, according to data from Benzinga Pro.

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