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Spotlight Sports Group to power Star Sports with Racing Post Content

Spotlight Sports Groupa global leader in technology, media and content, has signed a strategic agreement with the luxury bookmaker Featured Sports. The deal will see the former company bolster Star Sports’ offerings with a myriad of daily informative print products.

Spotlight will improve Star Sports’ offerings

Thanks to this agreement, Star Sports will be able to implement the race station football news, race maps and editorial content and provide users with the latest betting news, developments and analysis. This beneficial addition will energize Star Sports 18 retail stores in the UK and will help the operator to attract and retain customers.

The deal will bring great value to Star Sports and help promote its offerings, with Spotlight Sports Group being a critically acclaimed leader in its respective field. The supplier has over 25 years of experience in the field and is known for its quality racing and sports betting products.

Star Sports are delighted to work with such a valued supplier

The two companies spoke about the new deal, sharing their excitement about working together. Matt Davis, the retail head of Star Sports, praised Spotlight Sports Group and the Racing Post for their acclaimed offerings. As someone familiar with his history in the retail industry, Davies said this is a standard for premium engaging content. For this reason, he is thrilled at the opportunity to add their state-of-the-art suite of content to Star Sports stores.

Davies added that Star Sports is a company that is always looking to improve the experience for its customers and is delighted to provide them with Spotlight Sports Group content. Davies concluded that this was the next logical step in Star Sports history.

Alan Pepperelthe Retail Director of Spotlight Sports Group, also spoke about the deal, revealing he was looking forward to working with Star Sports and helping them take customer engagement to the next level.

“Spotlight Sports Group is the trusted authority in the retail space, trusted by betting shop customers, and has been proven over the past 25 years to drive engagement. We are excited to work with Star Sports and expand our offering through their retail suite. »

Director of Distribution Spotlight Sports Group Alan Pepperel

Pepperell explained that despite being impacted by the COVID-19 pandemic, the retail betting industry is recovering quickly. To maintain this trend, Spotlight is constantly striving to innovate and, in Pepperell’s words, to provide the best customer experience possible.

A few weeks ago, Spotlight partnered with UK media company FuturePLC Group, giving it its suite of content-focused published solutions.