The boys do a devilish dig at Warner Bros. and Discovery following the studio’s decision to cut content from HBO Max and cancel the Batgirl movie.
Prime Video’s superhero satire The boys is no stranger to poking fun at corporate antics, and his most recent target is Warner Bros. bat girl cancelation.
After merging with Discovery, Warner Bros. has grabbed headlines with a series of cancellations, downsizing and complete removal of content from HBO Max as it prepares to merge with Discovery+. bat girl and Scoob! Holiday destination were shelved when they were far enough into production to perform drug testing. HBO Max is laying off 70% of scripted production staff and six original films have been entirely removed from the platform, including that of Seth Rogen An American pickle. Rogen is an executive producer on The boys and made an appearance last season, so the show’s social media used his trademark sarcasm to defend him.
Right on the mark for boys
The boys has two Twitter accounts that collaborate regularly for promotions and punchlines. @VoughtIntl is an in-universe account representing Vought International, the series’ antagonist mega-conglomerate. He posts content highlighting the various superheroes that Vought owns as well as impersonating Disney and other media companies. @TheBoysTV is a more traditional promotional account for the series, though he’s been known to be vulgar and rude, much like the show he’s promoting.
Vought’s tweet pokes fun at the merger of HBO Max and Discovery+, announcing a new monthly subscription fee at an outrageous additional $29.99 per month. Consider also the regressive demographics used in the company’s recent Q2 analysis that suggested superhero content was for men and reality TV was for women. The answer of The boys’ Official Twitter delivers in classic Billy Butcher slang while referencing the events of the show’s third season: the finale of The boys season 3 culminates with Vought denouncing both Starlight and Soldier Boy following their attacks on Homelander, so the mega-corporation pulling their content makes canon sense. Rogen is a notable outlier listed alongside fictional superheroes.
While Warner Bros. removes own superhero content and attempts to rework the flash and black adam to adapt to his new plan, The boys was officially renewed for a fourth season shortly after its third premiered as it continues to grow in viewership. The show’s enduring popularity may be due in large part to its inventive and immersive promotion tactics on social media.
The boys is streaming on Prime Video.