If you’ve set foot on a golf course in the last couple of years, you’ve probably noticed the obvious: the game is booming. This also includes women, but momentum is apparent in another area: leadership roles. As you’ll see in this dossier – in which we’ll feature eight women in the game – many high-profile jobs in sport are now held by women. From hosting top-tier national concerts to excelling behind the scenes at the biggest golf equipment companies, women are making their mark in fields traditionally dominated by men. At GOLF, we celebrate the essential role these women play in making the game better and more inclusive for all of us.
ICYMI: Amanda Renner, CBS sports host
ICYMI: Michelle Penney, Expert Engineer, Product Development, Metalwoods, TaylorMade Golf
ICYMI: Angela Moser, architect and designer of golf courses
ICYMI: Megan LaMothe, Founder and CEO, Foray Golf
ICYMI: Rose Fielder, Director of Engineering Operations, Ping
ICYMI: Suzy Whaley, Honorary President, PGA of America
Off the Tee: Tisha Alyn, Social Media Influencer
How does it feel to be Tisha Alyn? The first time Alyn met Phil Mickelson, Lefty praised her for “crushing the internet.” It’s just one of many ‘pinch’ moments the pro golfer-turned-social-media influencer has had since turning her attention to content creation full-time in 2018.
“I gave it my all and never looked back,” says Alyn.
At the start of Instagram, she was fresh off a golf scholarship at Cal State Fullerton and a new pro who thought it would be fun to document her journey online. She started with swing videos, then a trick shot caught the eye. But Alyn’s first legit viral hit was a video of her dancing. Although she wasn’t expecting much, the response was overwhelming and supporters arrived in droves. Alyn quickly realized her potential as an artist and now, a few years later, she presides over a social network (Twitter, Instagram and TikTok) of over 1.3 million.
The benefit of all those eyeballs is the opportunity to build a lucrative business based on your personal brand. His team now includes his agent/manager, a videographer, a photographer and a video editor. For 2022, Alyn’s full-year partnerships include leading companies AT&T, Fitbit, Cobra-Puma and Cisco. It also has short-term deals with brands like Michelob Ultra and Bank of America.
So what does an influencer actually do? The answer: a lot. Alyn’s days are filled with extensive travel to events, interviews, entertainment, appearances, entertainment, brand promotion and of course, display.
“The beauty of this job is that these are my hours, this is my life. I can create whatever I want to create within the limits of my deliverables,” says Alyn. “But the other side of the coin is that I never sleep. It’s always: what’s the next step?”
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