Content media

UP Government reaches out to digital content creators to promote tourist destinations

The government of Uttar Pradesh (UP) has reached out to YouTubers, bloggers and social media influencers in a bid to put the state’s tourist destinations on the international stage.

The UP government contacts these social media influencers from all countries through their embassies in New Delhi.

The state’s tourism department decided to invite digital content creators from around the world to shoot videos and write travel blogs about various tourist spots in the state.

The ministry has already held a meeting in this regard with representatives of France on August 9.

“We will hold our next meeting with Lebanese officials. We are preparing to send letters to embassies of all countries in India. Our aim is to bring content creators from all over the world to Uttar Pradesh and create content about tourist places in the state in their own language,” said Mukesh Meshram, Principal Secretary of the Department of Tourism.

This will go a long way in attracting tourists from various countries to Uttar Pradesh, he added.


The tourism department has already conducted trials from March to July this year with 19 well-known digital content creators in the country.


Agra, Varanasi, Mathura, Ayodhya, Prayagraj and Lucknow are the top picks of tourists visiting the state.

But in the new tourism policy proposed by the state government, Bundelkhand will be the center of attention as part of the policy to highlight unexplored tourist destinations in the state.


The Department of Tourism will conduct regular FAM (familiarization) tours of the state.

Details of these trips will also be posted on the tourism calendar and social media platforms.

FAM tours will involve tour operators, travel agents, journalists, photographers, travel writers, bloggers and social media influencers and tourism industry players. Particular emphasis will be placed on personalized content for target source markets. An annual event for bloggers and travel writers will also be held.


The tourism department will also register digital content creators, including travel writers, bloggers, vloggers and social media influencers. YouTubers, with at least a lakh of subscribers and travel bloggers and social media influencers with good reach, can contact the state tourism department.


During the trial from March to July, digital content creators showed interest in Varanasi, Agra, Mathura-Vrindavan, Chitrakoot, Fatehpur Sikri, Dudhwa National Park and Pilibhit Tiger Reserve.

The Kashi Vishwanath Dham in Varanasi tops the list of content creators.

Also, digital content creators have shown interest in creating videos and blogs about Kalinjar Fort, Chambal Safari, Jhansi Fort, Barua Sagar Fort, Chunar Fort, Chandauli, Mirzapur Waterfalls and Sarnath in Varanasi.


    Pawan Dixit has been a journalist for over a decade. He covered eastern UP extensively for about five years, covered UP Assembly polls 2012, Lok Sabha polls 2014 while stationed in Varanasi. Now in Lucknow, he covers outstation political postings, reports special cases from the District Court, High Court and State Information Commission
    …See the details