Content media

VIDAA signs CTV content distribution deal with Amagi

NEW YORK—As part of an effort to expand its offering of free-to-air ad-supported streaming channels, VIDAA has signed an agreement with Amagi that will allow users of VIDAA’s Smart TV operating system in the Americas, Australia and UK to access the full Amagi network. of FAST channels and AVOD assets.

VIDAA provides its Smart TV OS to Hisense, Toshiba and more than 100 other TV brands.

VIDAA TV, the company’s own FAST channel service, launched in the US and Mexico in January 2022 and is now expanding to Europe, LATAM and Australia.

Amagi will also provide VIDAA with its cloud streaming and monetization products, Amagi Cloudport and Amagi Thunderstorm, to create, distribute and monetize VIDAA owned and operated FAST Channels.

Additionally, the companies said they were working together on joint initiatives to enrich end-user experiences, such as the recent pop-up channel called “America the Beautiful” and personalized content.

“VIDAA has all the building blocks needed to be successful at scale in the FAST environment,” said Srinivasan KA, co-founder of Amagi. “All they need is a winning combination of technology and content solutions to elevate their content acquisition and delivery and help them achieve their revenue goals. Amagi is thrilled to be the partner who supports them on this journey.”

“Our mission is to provide the best content to our customers around the world,” said Guy Edri, President of VIDAA. “Amagi’s FAST channel suite has helped us expand our channel offering to new and existing markets. The in-depth insights Amagi provides on content consumption and audience engagement is a welcome addition. It helps us to add more precision and panache to our content delivery.”

Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Its clients include ABS-CBN, A+E Networks UK, beIN Sports, Cinedigm, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.